Bose QuietComfort Ultra: $369 (2nd Gen) in October, $269 (1st Gen) in June

What changed since our last update

The page we replaced listed prices, lows and buy-or-wait advice that we couldn't tie to a named, dated source. We removed them and rebuilt the page from the reports below.

How the Bose QuietComfort Ultra price has moved

There are two generations on sale, and the prices are not comparable.

• $369 on October 7, 2026 at Amazon, per Technobezz (October 7, 2026), for the second-generation model, $80 off $449. Technobezz said it matched the recorded low, with a 30-day average of $438.89 and a 90-day average of $422.83. No end date was listed.
• $269 on June 23, 2026, per Consequence (June 23, 2026), for the first-generation model, calling it an all-time low and a record $180 discount. It said that saved $110 against the second generation.
• Technobezz's page showed a later price of $449, so check the live listing.

The free Zroppix extension puts that history on the Amazon listing itself: the last 90 days of price for the exact version you have open, a BUY or WAIT verdict based on where today's price sits in that range, and an alert if you would rather wait. No account is needed to see the history.

First generation against second generation

Facts from What Hi-Fi’s comparison (dated December 4, 2025) (read November 1, 2026). Its prices are from that date.

The article named the second generation the overall winner for battery life, USB-C audio, Cinema Mode, noise cancelling and sound, and said the first generation remains good value at its lower price. It gave the first generation five stars and the second four, from its separate reviews.

What the numbers say

The $369 reported on October 7, 2026 is $80, about 18%, below the $449 list. The June report put the first generation at $269, which is $100 under that second-generation price, though the two reports are four months apart. For the extra money you get six more hours of battery, USB-C audio and Cinema Mode, so the question is whether you will use those. If you listen mainly over Bluetooth on short trips, the first generation at a low price may be enough. Check that the listing says which generation you are buying.

How to tell whether today's price is fair

We don't publish a price chart or a predicted price for the Bose QuietComfort Ultra on this page, because we can't back one up with recorded data here. What we can give you is a method that works for any product, and the free Zroppix extension that applies it for you on the Amazon page.

1. Confirm the exact version. Model year, size, colour and bundle can each change the price. Read the title and the variant selector, not just the headline.
2. Open the price history. Use the Zroppix extension (90-day history on Amazon pages) or another tracker such as CamelCamelCamel or Keepa. Where Amazon shows its own price history link, use that too.
3. Compare today's price with the lowest in the window. At or near the low is a fair price. A big "percent off" badge on its own proves little, as our guide to sale badges explains.
4. Check who sells it. Amazon or the brand is safest. Compare against the manufacturer's own site, which may run separate promotions.
5. Set an alert if the price isn't right yet, and decide on your own timeline. Nobody can tell you what the price will do next.

Check which generation the price is for

• Generation: the $269 price was for the first generation and the $369 price for the second. The title on the listing should say which.
• Colour: prices can differ by colour.
• Seller: check that Amazon or Bose sells it, and that it is new.
• Return window: check it before you buy.

We haven't tested the headphones. Read independent reviews for noise cancelling and comfort.

Common mistakes to avoid

• Comparing a 1st-gen price with a 2nd-gen price.
• Missing the generation in the title.
• Using an expired price.
• Waiting on a predicted price. We can't source one.

Compare before you decide

If the price isn't right, or you want to compare options, these are worth a look.

Bose QC Ultra price reference points

Dated reports from named sources, not today's prices. Different models, sizes and sellers are priced differently.

Honest pros and cons

Before you buy

A quick checklist for this purchase.

• Confirm the exact model in the listing title and variant selector.
• Check what's included: bundle, accessories, colour.
• Open the price history for that exact model.
• Compare today's price with the lowest in the window.
• Check the seller and the return window.
• Set an alert if the price isn't right yet.

Keep going

Frequently asked questions