Samsung 65-Inch 4K TV Is $799 Today. Prime Day June 23 Is the Best Time to Buy a TV All Year.

Why Prime Day Is the Best Time to Buy a TV — Period

Amazon uses large-screen TV deals as one of its primary Prime Day traffic drivers. The dramatic price drops on 65-inch and larger TVs generate news coverage, social media shares, and word-of-mouth that brings millions of additional shoppers to Amazon during the event. This means Amazon is willing to accept minimal or negative margin on premium TV deals to drive traffic — which is great news for buyers who are ready to pull the trigger.

Samsung 4K TVs have been among the most discounted Prime Day products for five consecutive years. The 65-inch QLED class specifically has seen discounts of 40-50% at Prime Day consistently — making a \$799 TV available for \$499-599. That \$200-300 saving on a single purchase is one of the largest dollar-value deals available at any Prime Day event.

Which Samsung 65-inch TV to Target at Prime Day

For most buyers the Q60D at Prime Day pricing of \$499-549 is the right call. It delivers genuine QLED color performance — significantly better than standard 4K LED — at a price that used to buy a basic 4K TV three years ago. The Q80D is worth the extra \$150-200 if you watch a lot of dark content like movies or play HDR games where local dimming makes a visible difference.